At The Website Design Company we have experience and expertise in the two main types of online marketing strategies - search engine placement, and pay per click advertising. Employing either of these strategies is 99 per cent certain to get customers or potential customers visiting your website.
Search engine placement is all about getting your website listed somewhere on the first three pages of results for a search that relates to the type of business you are in. Most people use Google, Yahoo and MSN when searching the internet for relevant content websites. Using special coding and website design techniques (a process known as website optimisation), we can help get your website a favourable placement in these search engines and also many others.
Pay Per Click Advertising also known simply as PPC is a shortcut method to getting your website listed on the first page of the major search engines. Whilst search engine placement and website optimisation is a cheaper method to employ, it can take 3 or 4 months to start getting you the results you want; PPC is instant. By paying search engines just a few pence each time someone clicks onto your website, you can find yourself listed on the first page and literally getting new business overnight.